Posted by Michael Morris
on 25 January 2017
A WEB SOLUTION:
DIGITAL CONTENT MARKETING
Would you like to know why your website is not delivering the results you were promised?
After all the graphics look great.
Well if you have been wondering - maybe even worried whether the tools you are using to draw traffic to your site are not working. Then read on.
One of the most important tools that web developers promote to businesses to help generate traffic to increase sales is SEARCH ENGINE OPTIMIZATION (SEO).
BUT DID YOU KNOW?
Traditional Search Engine Optimization is dying a slow and painful death. Gone are the days of trying to "fool" Google with what is commonly referred to as Black Hat SEO Tactics. Every time the SEO industry finds a tactic that works to get sites ranked quickly, ultimately Google makes an update to their algorithm, and suddenly the tactic which your SEO supplier has been implementing will suddenly not only stop working, but could now potentially be penalizing your ...
Posted by Brian Cohen
on 19 January 2017
IS YOUR BUSINESS EPONYMOUS?
In today's fast paced and highly competitive world does every business need a functional up to date website to be successful?
You probably answered YES and joined the ranks of 99.9 percent of business owners who answered this question just as you did.
This answer is incorrect because if your business is Eponymous you don't necessarily need a website.You may choose NOT TO HAVE A WEBSITE as in the case of Gryfes (see below) or you may choose to go ahead and create a website- see Adiddas and Jacuzzi below
SO WHAT IS AN EPONYMOUS BUSINESS?
The classical definition of EPONYMOUS is that the name of the business and the name of the product are the same.
Here is an example of an eponymous business in Toronto that does not have and does not need a website.
It's called Gryfe's Bakery
Google maps know that Gryfes doesn't have a website, and asks its Google Guides to please add this missing informati...
Posted by Michael Morris
on 14 February 2015
In the "New Economy", business, by necessity of the market's expectations, must be a blend of both bricks and mortar and digital enterprise. Otherwise, an organization cannot compete and ultimately survive in the new millenium.
Today's consumer has vastly different and more sophisticated expectations of product, service, value and environment than five or even three years ago.
In the new multichannel reality, the boundaries between virtual and physical space are becoming blurred and retailers are being forced to question the role and function of stores in an environment where their relevance to the connected consumer is increasingly subject to challenge.
While the role of the store is under question, even the most pessimistic commentators do not seem to be predicting the complete demise of the store. There will remain a role for physical space albeit in a different format and potentially radically smaller scale.
Retailers need to develop an unde...