In 2004 a year after the serious outbreak of SARS worldwide, Michael Morris President of the Social Strategy Group, Angelo Mantenuto President of StixBrands, collaborated with Noran Evans President of CMN and Gil Katz President Giant Step to create a Cause Related Marketing strategy to educate Parents and children the importance of hand hygiene to stop the spread of germs.
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CNW PRESS RELEASE 2004:
TORONTO, June 13 -2004 /CNW/ - A campaign has been launched to remind kids towash their hands and 'Spread the Word, Not the Germs'. The campaign includes TV, National Outdoor Billboards, and a Southern Ontario tour with theA-Channel Road Crew to over 30 events during the summer.Clean Freak Patrol hand sanitizer gel and soap pumps are availableexclusively at Shoppers Drug Mart across Canada and come in speciallydesigned, bright red, car shaped counter-top dispensers.
The Clean Freak Patrol non-alcohol, moisturizing hand sanitizer gel countertop pump is great for places where soap and water is unavailable. Theunique no alcohol formula is safe for children's gentle skin, contains moisturizing Aloe Vera, fights germs, smells great, and requires no water! With Clean Freak Patrol, kids can fight germs whenever they want and wherever they may be.
The Strategic Partners who created The Clean Freak Patrol, Super Heroes of the Microworld concept are available to help any company or non profit organization interested in developing a Cause Related Marketing Strategy. For further information please contact Michael Morris, President of Social Strategy Group at 416-230-6181.or Norman Evans at the Creative Marketing Network 416-722-5186