The following are a few select articles we believe truely demonstrate the power of "critical path" thinking and the new social networking media landscape - Social Media Marketing. Sometimes looking at situations from a different perspective can help you come up with solutions to your problems. We hope these will help you fire up that spark.                                 Imagination is key in planning the future of a company "Companies fail to create the future, not because they fail to predict it, but because they fail to image it" >>     Brands must be bold to rise above the rest             "Many organizations lose focus, spend mega bucks on meaningless mayhem, and forget the basics of clear, compelling and consistent communications" >>                                             The 80/20 Principle: The secret to success by achieving more with less             "About 80 percent of all results flow from a mere 20 percent of our efforts. To achive more with less, identify and focus on your most effective 20 percent" >>                                             'Google Website Optimizer' makes it easy to maximize marketing ROI!             "Now you can easily test multiple splash pages to see which one generates more clicks and sales" >>                                             A new place to Face-to-Face: B2B Social Networking             “Business decision-makers most valuecommunication channels that provide two-way dialog, including social networks” >>                                             Social networking engages consumers - nearly 100 million users!             "Americans are eager to deepen their brand relationships through social media." >>                                             Reach out and find someone: How social networks can help you find advice, new business, and employees             "I was skeptical, but within an hour I started locating people, even my original customers from 21 years ago"... and booked $850,000 in new business >>                                             Small businesses raise capital through social networking sites             "Without even a face-to-face meeting, Growthink put $500,000 into Mr. Sheftel’s business, eAssay, this year and is already seeing returns" >>                                             Green marketing on social networks             "Done right, social marketers can have a powerful impact on their brands and the bottom line via green social networks" >>                                             How IT Companies have leveraged social media             "Technology companies are finding that there is a place for social media in their marketing departments" >>