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CAUSE-RELATED MARKETING

POWER UP YOUR SOCIAL STRATEGY RESULTS

Our Team of Cause-Related Marketing Strategists will promote your business using an ethical approach to benefit both parties. CRM has a wide range of benefits to attract new customers, add value to the brand.

Being ethically and socially responsible will provide the company with brand loyalty with a positive link to the charity of choice.

CRM can drastically improve customer loyalty since today's consumers would rather support and purchase products that support charitable causes.

Cause-Related Marketing can help you increase sales and market share, strengthen brand positioning, enhance corporate image and clout, increase your ability to attract, motivate and retain employees and decrease operating costs. Nonprofit organizations can see such benefits as increased donations; enhanced visibility of their causes or messages; connections to sponsors and corporations, their network of employees, suppliers, distributors and other contacts; and a wealth of corporate experience, including marketing expertise and strategy development. A Strategic Approach.

Not all nonprofits are ripe for attracting corporate partners. Nonprofits hoping to attract cause-related marketing partners should do their homework and practice due diligence.

Why The Social Strategy Group?

We help you evaluate how your company can align with the nonprofits' strategy to find commonalities. We focus on the mutually beneficial relationship and recommend rights and benefits for both sides. We present the marketing concepts and how the project will be executed and explain the required budget and metrics to identify how successful it can be over time.

 

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