WE SHARE CONNECTIONS FOR MUTUAL BENEFIT

WHO ARE WE AND WHY DO WE EXIST?  

We are team of Boomer Entrepreneurs who met one day and made a decision, "Why should we as digital immigrants waste all the years of valuable knowledge and experience acquired in the old analogue world and not share this valuable treasure with all the new digital citizens."

It's our aim to blend Youth and technology with Boomers and experience.

We are not professing to be experts at anything, but wait just a minute that is not exactly true. Michael President of the Social Strategy Group is a 1945 model having over 5 decades of experience in Fashion Retailing, Manufacturing, and Marketing in North America and England where he was born.

Michael has also been a Cause Related Marketing Consultant since 1992, helping many charitable organizations raise much needed funds through creative marketing strategies.

Cause Related Marketing is defined as a "strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue for mutual benefit, unlike corporate philanthropy which involves specific donations that are tax deductible. Cause Related Marketing is a market driven system incorporating product advertising and corporate public relations.

Now, have we made mistakes on the way?, absolutely, but as Oscar Wilde said "Experience is the name we give to our mistakes"

We pride ourselves after all these years on possessing good judgment, because as everybody knows, good judgment comes from experience, and experience comes from bad judgment.

Whoever visits this site will not find any old speak, hucksterism, or blather. You will however find integrity, as we try together to figure out  solutions to what we as Boomer Entrepreneurs consider to be some of society's major  issues..

WE BELIEVE THERE ARE SOLUTIONS AND WE PLAN TO SHARE THEM WITH YOU. 

 There is no need to spend additional marketing dollars.

BUSINESSES CAN THRIVE NOT JUST SURVIVE BY CREATING A STRATEGIC ALLIANCE.

Through the Social Strategy Group, companies may collaborate with each other to build their businesses through relationships and referrals, with each company benefitting financially by acquiring qualified new leads.

Strategic Alliances are two-way streets; and therefore each alliance should have a vested interest in helping the other's business grow.

Based on our services, we will help businesses create a Strategic Alliance with another Company or Companies, Organizations, Marketing Agencies, and Independent Consultants, who share the same target audiences and markets, and provide complementary products or services to each other.

Another subject high on our agenda.  Retail today, is it in crisis or not?

With so many major retailers closing their doors, that's why we asked this question. There is no doubting that traditional Bricks and Mortar stores have taken a hit since the online revolution.

  To find out more, click on the Latest News Sub Menu - "Retail in Crisis"

 FORM A STRATEGIC ALLIANCE WITH ONE OF OUR REGISTERED PARTNERS

To find out the benefits go to the Strategic Alliance menu link

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