Michael Morris, President,
CEO - THE SOCIAL STRATEGY GROUP
In 1975, after many years in his family fashion business, Michael emigrated from England where he was born, and was instrumental in the opening of Holly's Ladies Fashions, regarded at the time one of the most prestigious fashion chains in Canada. Responsibilities included the hiring and training of Management and staff, purchasing of all product categories, merchandising, and new store acquisitions.
After eight successful years as General Manager of Holly's, and gaining recognition as a fashion industry expert, Michael left Holly's to open his own manufacturing company. The company specialized in quality ladies fashions, with distribution throughout several hundred independent specialty stores, Department stores, and Retail chains across Canada and the US.
Michael was a pioneer in the development of Private label programs for many major retailers in the early 80's, and entered into several licensing arrangements with US fashion companies for distribution in Canada.
Over the past 15 years Michael has consulted for several designers, creating the successful direct sales "Sunny Choi Fashion House" concept in 1992.
In 1993 Michael introduced workplace shopping fundraising events for over 50 Hospitals across Southern Ontario, and continues to work with many non-profit organizations as a Cause-Related Marketing consultant to help raise much needed funds for many needy causes.
After 50 years experience in the fashion industry as a Retailer, Manufacturer and Marketing Consultant, with technology becoming an integral part of retailing in the 21st century, Michael acquired a technology franchise called Bloomtools, offering web solutions for small to medium size businesses.
Michael was a mentor at the Toronto Fashion Incubator sharing his expertise and vision with the members.